Cold Spring Harbor, NY
December 5, 2018
Executives of Daniel Gale Sotheby’s International Realty serving Long Island City, Queens and neighboring boroughs on Long Island and the network affiliates of TTR Sotheby’s International Realty serving Crystal City, Virginia and the Greater Washington D.C. area; Realogics Sotheby’s International Realty serving downtown Seattle and the communities of Bainbridge Island, Kirkland, Issaquah and Madison Park.; and Sotheby’s International Realty operated by NRT serving Manhattan in New York State, have collaborated on a new website at www.MyHQHome.com. The website will target current and future employees of Amazon that might be considering a move to either of the recently announced HQ2 locations of Crystal City, Virginia and Long Island City, New York as well as Seattle area residents that may choose to sell or lease their local home. A full web launch is planned for January 2019.
“The impact the Amazon HQ2s in Long Island City and Crystal City will have in terms of the people, goods and services calls out to the local real estate expertise, and the Sotheby’s International Realty brand, anchored by Daniel Gale Sotheby’s International Realty, TTR International Realty, Realogics Sotheby’s International Realty and Sotheby’s International Realty (NRT) in Manhattan is more than ready to meet that demand with comprehensive real estate and lifestyle information and concierge-like service,” said Deirdre O’Connell, CEO of Daniel Gale Sotheby’s International Realty. “There is already plenty of movement afoot with many Long Islanders looking at the area for both investment and residential purposes. Daniel Gale Sotheby’s International Realty’s team of more than 950 real estate advisors is ideally positioned to help buyers, sellers and renters navigate the unique dynamics and varied neighborhoods of the Metro area and suburban Long Island.”
“As Daniel Gale Sotheby’s International Realty real estate advisors, we assist our clients and customers at every stage of every transaction, whether it is advice on how to best present, price and successfully market a home, or helping our buyers identify the neighborhoods and style of home that align with their dreams, their commute, their budget and their lifestyle,” adds O’Connell. “Between the contract signing and the closing, we’re there to iron out any wrinkles and smooth any bumps to make the home buying process as stress free as possible. After the keys change hands, we take great pride in helping our new homeowners settle into their new residence and community. We act as lifestyle advisors, assisting with service provider recommendations, local regulations, and suggestions for family and individual activities.”
“Our goal is to provide an informational resource and personalized services through our exclusive network for Global Real Estate Advisors whom are resident experts in these target neighborhoods,” said Dean Jones, President and CEO Realogics Sotheby’s International Realty.”
Jones says many of his brokers have already worked with existing Amazon employees and new recruits that relocated to the Seattle area over the past several years. Based on this experience, he predicts that most of the relocating employees surrounding HQ2 will initially prefer to rent before committing to a purchase and likewise, some local clients may decide to lease an existing home locally before committing to a more permanent move on the East Coast.
“I think we’ll be just as active with luxury lease referrals as we are with home sales,” adds Jones. “We know some of these leases will evolve into home purchases a few years later. In fact, a primary consumer base for our new construction condominium presales in Seattle have been employees of the local tech titans, including those at Amazon. A focus on purchasing tends to increase with the vesting of Restricted Stock Units.”
Other consumers have bought in advance of the HQ2 announcements. Most notably is Jeff Bezos, whom in 2016 purchased the former Textile Museum, which was converted to a residence in Washington’s Kalorama neighborhood. Both the Washington Post and the Wall Street Journal noted broker Michael Rankin, a principal of TTR Sotheby’s International Realty, was involved in the transaction.
“HQ2 will prove to be a major real estate event that will drive an unprecedented amount of housing inquiries in all of the Amazon HQ cities,” adds Rankin. “Our collaboration with MyHQHome.com will help focus our efforts for the benefit of Amazon employees with the Sotheby’s white glove service that is synonymous with our brand and with prudent real estate advice they can trust.”
For the second year in a row, Sotheby’s International Realty was identified as the leader in the Lifestory Research 2018 America’s Most Trusted® Residential Real Estate Brokerage Study (visit www.LifestoryResearch.com). The study was based on 6,299 new home shoppers in the United States between January and December 2016 (individual experiences may vary).
Among the features of MyHQHome.com, consumers will eventually view side-by-side comparisons of city market fundamentals, schools, transit, housing, market reports, news aggregation and exclusive listings by Sotheby’s International Realty affiliates.